As part of Metaio’s month long focus on augmented reality’s growing role in retail, they have written a great post on Tesco’s innovative use of digital technology. From in-store innovations using a variety of experimental technologies through to the much-referenced Tesco Homeplus virtual store subway campaign launched back in 2011, Tesco has long been a […]
Actual baby alpacas do not appear to be confrontational creatures, unless you consider nearly nuzzling a kitten to death to be representative of an aggro species. Baby Alpaca, the pseudonym of Brooklyn-based musicians Chris Kittrell and Zach McMillan, also doesn’t come off confrontational—Kittrell’s narrator is just sad, hurting, and waiting for you to figure […]
“FourFiveSeconds” is a song recorded by Barbadian singer Rihanna, American rapper Kanye West and British musician Paul McCartney for Rihanna’s upcoming eighth studio album. It was written and produced by West, McCartney, Mike Dean, Dave Longstreth and Noah Goldstein with an additional writing from Kirby Lauryen, Ty Dolla Sign, Dallas Austin and Elon Rutberg. Previewed […]
No matter what kind of marketing is being done, the brand is a valued aspect for every company. Topics include brand building, brand engagement, mobile brand marketing, brand management, brand social media marketing, content marketing, brand identity, brand image, brand awareness, and brand advocates.
recently shared the speaker’s platform at a business conference with the CEO of one of the largest international property and patent law firms. I was intrigued by his comments when he stated that; “Over the next few decades the power and security provided by IP protection will gradually diminish and brand or trademarks will quickly become […]