The combination of design and code that makes up the Web has meant that it was always going to be a fertile environment for generative art, and designers working with mathematics. From the earliest days of the Web designers were experimenting with particle systems, but in recent months we’ve seen an increasing emphasis on particles existing within a more formal pattern. These geometric patterns are a natural evolution of the form, thanks to the fact that it relies so heavily on design units and code loops.

What’s really new is that, in 2015 we’re increasingly seeing businesses adopt these kinds of pattern as an integral element of their brand.